- MMA fighter Dillon Danis is sucker-punched before brawl at NYC club
- Martial arts was a life changer for Oakey
- Trump comments prompt doctors, and Lysol, to warn against injecting disinfectants
- Q+A: What Should I Publish on My Ecommerce Blog?
- 1. Stage of the Sales Funnel
- 2. Target Audience/Buyer Personas
- 3. Content Topics
- 4. Content Type/Format
- 5. Location
- Celebrate your roots.
- Double down in your most profitable markets
- Uncover new geographic markets.
- 6. Seasonality
- Finally…don’t overthink it!
- Explore and publish quality content: Get started with a free Matcha account!
- Moment masked gang attack ex-MMA fighter over his £11,000 Rolex
- Former MMA Fighter Jason Ellis: Let Bi Men Me Into the Community
MMA fighter Dillon Danis is sucker-punched before brawl at NYC club
Published: 19:47 BST, 8 July 2019 | Updated: 21:36 BST, 8 July 2019
MMA fighter Dillon 'El Jefe' Danis was brutally attacked at a New York City nightclub, shockingly captured on video.
DailyMail.com obtained the disturbing footage shot by a man who said he was 'scared' for his life after the brawl erupted at 1.25am last Sunday morning at The Box, a trendy burlesque club.
The video shows the 25-year-old fighter standing at a table when a shirtless man jumps over people to slug Danis in the face.
The middleweight star reels backward then tries to hit the man back, but falls to the ground with a friend who was trying to keep the two men apart.
Screams can be heard as a brawl breaks out and escalates in the small club.
The eyewitness, who didn't wish to be named, said: 'I was scared. It was vicious.
'Dillon was just sitting down relaxing and that shirtless guy with the yellow garland just attacked him.'
MMA fighter Dillon Danis was brutally attacked at a New York City nightclub in the early hours of last Sunday morning. The video shows the fighter standing at a table when a shirtless man jumps over people to slug Danis in the face
Screams can be heard as a brawl breaks out on in the small club. The eyewitness, who didn't wish to be named, said: 'I was scared. It was vicious'. Pictured: Danis in white sleeveless shirt falling back after being struck by the other man
The Jiu Jitsu-turned MMA star tried to hit the man back during the brawl, but fell to the ground with a friend who was trying to keep the two men apart
The source continued: 'You're not supposed to take any photos or videos at all in the Box, they throw you out immediately if they see you doing that.
'But I'm an UFC fan and I knew that was Dillon Danis, so when I saw things were starting to get aggressive I pulled out my phone real quick, then I ran right there.
'All the security rushed in and loads of people, including Dillon, ran outside with me.
'The fight happened right before the show was about to start, I missed the show because of it, I didn't want to go back in there after that.
'I didn't hang around to see if the cops got called, I wanted to get as far away from there as possible.'
On its website the The Box is described as a 'unique and exclusive club' featuring nightly shows that combine music, theater, burlesque and erotica.
The source added: 'Dillon (pictured in sleeveless shirt) was just sitting down relaxing and that shirtless guy with the yellow garland just attacked him'
Danis, 25, is yet to make any public statement about the alleged attack
Dillon Danis is Irish MMA star Conor McGregor's training partner (pictured together)
Representatives from The Box did not immediately respond to a request for comment.
Danis, 25, is yet to make any public statement about the alleged attack.
On June 28 he tweeted: 'Being the most hated athlete in the world isn't easy but f**k what people think I'm just doing me.'
Danis is currently 2-0, beating Kyle Walker with an armbar submission at the 4.28 mark and Max Humphrey with a toe hold submission at the 1.38 mark on June 14.
The fighter takes after his fighting partner Conor McGregor with boasting of his lavish lifestyle on Instagram, showing off photos of his luxury cars, wads of cash and his influencer girlfriend Savannah Montano.
His most recent post is of him standing in front of a Bentley SUV with a bikini-clad Savannah leaning against him, captioning the photo: 'Hate me all you want I don’t blame you I’m a young undefeated sex symbol running the fight game plus I got the baddest b***h on the planet.'
Martial arts was a life changer for Oakey
Adam Oakey was a portrait of The Angry Young Man. He grew up without a father, raised – well, sometimes – by a mother, orphaned at the age of 12, with anger issues of her own. Half Hispanic, but with an Anglo last name, young Adam didn’t seem to fit in anywhere.
Or, at least, that’s how he felt. When challenged, he often responded with flying fists. He was all too good at it. “I would fight,” the Brazilian jiujitsu black belt and former MMA fighter says, “because in Albuquerque you just don’t back down.
So, I got that don’t-back-down attitude.”
So, then. Martial arts to the rescue? First to the dojo, then to the straight and narrow? Just that? Is this our story?
Yes and no. Yes, in that for Oakey, now a 37-year-old UNM law student, a husband and the father of four, martial arts truly was a life changer.
But no, change doesn’t always happen overnight. And change isn’t always good, unless one makes it so. “I got thrown into martial arts, and in a sense it helped me in a lot of ways,” Oakey says. “But, in a sense, it kind of gave me, maybe, some power that I used a little too much.”
The martial arts are not meant to be used outside the dojo or competitive venues. Oakey, when his simmering anger turned to rage, didn’t always follow the rules.
His history in New Mexico’s court system is the stuff of nightmares. Between 1997 and 2007, Oakey was arrested six times on charges of assault or battery.
“It wasn’t a case of ‘just one time, he got in trouble and he turned it around,’” he says. “It was a life I was involved in, that getting in trouble was nothing. It was a part of life.”
The martial arts remained a part of his life as well.
A student of karate as a kid, Oakey was a wrestler at Del Norte High School. Later – he didn’t graduate but eventually earned his GED – he wound up at Greg Jackson’s “Gaidojutsu” school of submission wrestling. This was in the unregulated, anything-goes early days of mixed martial arts.
“I took my first fight when I was 18 years old,” Oakey says. “It was a 30-minute fight, there were no weight classes, and it was the first cage fight ever in Arizona’s history.
“I won that fight, and it went all the way to the end. It was brutal.”
Brutal, as well, continued to be an accurate description of Oakey’s life outside the gym. Heavy drinking had entered the picture.
In 2003, Oakey was sent by court order to a treatment center in the Los Angeles area. Permitted to continue his martial arts outside the center, he got his first exposure to Brazilian jiujitsu at a nearby Gracie Barra school.
“I trained with Helio Gracie, Royce Gracie, Rickson Gracie, all those guys,” he says.
Still, he says, “I was teeter-tottering on going to prison, maybe not going to prison.”
He is nevertheless grateful, he says, that those in the legal system – defense attorneys, judges, probation officers, even prosecutors – never gave up on him.
A particular debt of gratitude goes to his aunt, Albuquerque attorney Katherine Oakey. Her name appears on several of her nephew’s court dockets as the person who bailed him jail.
But, he says, she bailed him out in more ways than one – taking care of him as a kid when his mother could not. Anger-management counseling, he says, helped him understand himself better.
“Living an angry life is really, really tiring,” he says. “It’s a horrible life.
“But the root emotion under anger is sadness. I’ve worked on that.”
Oakey enrolled at UNM because the courts required him to go to school or get a job. Somewhat to his surprise, he found he enjoyed learning. Fighting, he discovered, wasn’t the only thing at which he could excel.
His relationship with the martial arts, meanwhile, became complicated.
“Martial arts, Brazilian jiujitsu and the philosophical aspects of martial arts, I still love and I put my kids in it,” he says. “But when it comes to mixed martial arts and actual fighting in the cage, that to me is a little bit different.
“When I went and fought in the cage, I was actually thinking of my (childhood anger), and that’s the kind of stuff I had to get away from.”
In February 2009, Oakey brought a 5-1 record into the cage against fellow New Mexican Mano Otero on an MMA card at the Albuquerque Convention Center. An impressive victory, he thought, might get him signed with a major circuit and attract the attention of the UFC. Yet, he remained aware that fighting tended to bring out the worst in him.
Oakey dominated the first round but aggravated a pre-existing shoulder injury in the process. He chose not to come out for the second, the importance of the fight notwithstanding.
“That was the turning point,” he said. “… When I didn’t continue, I knew that wasn’t the old me.
“I’d just had my daughter. I was, I think, 31 years old, getting a little older. … It was a big, symbolic moment of , it’s not in my heart anymore. It’s gone.”
Even so, the defeat was a crushing blow. Losing a fight, he says, had always plunged him into depression. In MMA, everyone loses eventually. Those who can’t deal with defeat don’t last long.
That August at the Santa Ana Star Center, Oakey fought one last time – defeating Jeff Horlacher by first-round guillotine choke. Then, he walked away, focused on building a life with his wife, Christina, and their burgeoning family.
This summer, Oakey is working with State District Judge Mary Marlowe Sommer in Santa Fe.
“Criminal defense is definitely something I’m interested in,” he says, “but I’m open to other areas of law.”
He occasionally teaches at Gracie Barra on Albuquerque’s West Side, where oldest daughter Kennedy is a student.
Oakey chooses to share his story, he says, in hopes he can help others avoid his painful, zig-zag past. Mostly, though, it’s for Kennedy and her siblings.
“It’s about education and school,” he said, “and if they end up being athletes, we can look into that.
“But the professional thing is paying it forward with my family and society. Plain and simple.”
Let the Alberqurque lawyers at the law office of Adam Oakey start fighting for you today by clicking HERE.
Arthur: Rick Wright / Journal Staff Writer
The Attorneys at the Law Office of Adam Oakey understand the formula for successful legal representation requires exceptional client service, professional dedication and outstanding results.
Law Office of Adam Oakey
714 Tijeras Ave NW
Albuquerque, NM 87102
Trump comments prompt doctors, and Lysol, to warn against injecting disinfectants
After a presentation Thursday that touched on the disinfectants that can kill the novel coronavirus on surfaces and in the air, President Trump pondered whether those chemicals could be used to fight the virus inside the human body.
“I see the disinfectant that knocks it out in a minute, one minute,” Trump said during Thursday’s coronavirus press briefing. “And is there a way we can do something that by injection inside, or almost a cleaning? Because you see it gets inside the lungs and it does a tremendous number on the lungs, so it would be interesting to check that.”
The question, which Trump offered unprompted, immediately spurred doctors, lawmakers and the makers of Lysol to respond with incredulity and warnings against injecting or otherwise ingesting disinfectants, which are highly toxic.
“My concern is that people will die. People will think this is a good idea,” Craig Spencer, director of global health in emergency medicine at New York-Presbyterian/Columbia University Medical Center, told The Washington Post. “This is not willy-nilly, off-the-cuff, maybe-this-will-work advice. This is dangerous.”
In a statement Friday, White House Press Secretary Kayleigh McEnany noted that Trump had said Americans should consult with their doctors about treatment. She accused the media of taking his words context.
“President Trump has repeatedly said that Americans should consult with medical doctors regarding coronavirus treatment, a point that he emphasized again during yesterday’s briefing,” she said.
Trump’s eyebrow-raising query came immediately after William N.
Bryan, the acting undersecretary for science and technology at the Department of Homeland Security, gave a presentation on the potential impact of summer heat and humidity, which also included references to tests that showed the effectiveness of different types of disinfectants. He recounted data from recent tests that showed how bleach, alcohol and sunlight could kill the coronavirus on surfaces.
Bryan said bleach killed the virus in about five minutes and isopropyl alcohol killed it in 30 seconds. In tests, sunlight and high temperatures also appeared to shorten the virus’s life on surfaces and in the air, Bryan said.
Trump has previously claimed that the arrival of summer weather will help fight the coronavirus outbreak without resorting to measures that carry significant economic ramifications. The study Bryan presented Thursday appeared to support those claims to some degree, although its results have not been peer-reviewed.
As Bryan left the podium without answering reporters’ questions, Trump stepped up to the mic. Before he allowed anyone to ask a question, the president offered an answer to a “question that, probably, some of you are thinking of if you are totally into that world, which I find to be very interesting.”
That’s when he asked about injecting an unspecified disinfectant into the lungs of covid-19 patients. He also raised the possibility of using light to combat the viral infection and suggested consulting medical doctors with these questions.
“So, supposing we hit the body with a tremendous, whether it’s ultraviolet or just very powerful light — and I think you said that hasn’t been checked but you’re going to test it,” Trump said to Bryan. “And then, I said, supposing you brought the light inside the body, which you can do either through the skin or in some other way.”
He continued: “And I think you said you’re going to test that, too. Sounds interesting.”
As the president spoke, one of his top public health experts, Deborah Birx, who serves as the response coordinator for the White House’s coronavirus task force, listened in a chair a few feet away from the podium.
Birx did not immediately respond to Trump’s remarks about light therapy or disinfectant injections at the coronavirus briefing. Instead, she watched silently from the sidelines, her lips pressed in a tight line as Trump riffed on testing the unproven treatments.
Here is Dr. Birx's reaction when President Trump asks his science advisor to study using UV light on the human body and injecting disinfectant to fight the coronavirus. pic..com/MVno5X7JMA
— Daniel Lewis (@Daniel_Lewis3) April 24, 2020
Later in the briefing, Trump turned to Birx and asked if she had any knowledge of heat or light being used as a potential treatment for covid-19.
“Not as a treatment,” Birx answered from her seat. “I mean, certainly fever is a good thing. When you have a fever, it helps your body respond.” Then Trump started talking again, cutting her answer short.
Other doctors stepped forward after the briefing to challenge the president, calling his comments “irresponsible,” “extremely dangerous” and “frightening” in interviews with The Post as they rushed to warn people of the dire consequences of ingesting caustic chemicals.
“We’ve heard the president trying to practice medicine for several weeks now, but this is a new low that is outside the realms of common sense or plausibility,” said Ryan Marino, a medical toxicologist and emergency physician at University Hospitals in Cleveland.
“I can understand looking to medicines that might have some effect or some sort of studies in a petri dish showing that they might work on a virus,” Marino added. “But talking about putting ultraviolet radiation inside of the human body or putting antiseptic things that are toxic to life inside of living people, it doesn’t make any sense anymore.”
And not only were Trump’s statements baffling, doctors told The Post that his remarks could pose risks to the lives of those who interpret the words as a suggestion to try the unproven treatments themselves.
“People will do extraordinary things if you give them the idea,” said Dara Kass, associate professor of emergency medicine at Columbia University Medical Center.
Even before the president’s musings, a Centers for Disease Control and Prevention report released Monday found U.S. poison control centers were seeing a surge in calls about exposure to cleaners and disinfectants amid the coronavirus outbreak. Between January and March, there were 45,550 calls — a 20.4 percent increase from the same period last year.
The report said that although the data did not include information indicating a “definite link” between exposures and cleaning efforts related to the coronavirus, “there appears to be a clear temporal association with increased use of these products.” Increased use of cleaners and disinfectants is associated with the possibility of improper use, it added.
The CDC called for consumers to “always read and follow directions on the label,” avoid mixing chemical products, ensure adequate ventilation and store chemicals the reach of children.
Some doctors ned Trump’s comments on disinfectants to his past remarks about chloroquine and hydroxychloroquine, anti-viral drugs that are used to treat malaria and are being tested to determine whether they might assist in treating covid-19.
One recent study found the drugs were linked to higher death rates in coronavirus patients, The Post reported, and other clinical trials are still underway.
But Trump had touted the drugs as a “game changer” before evidence from early trials had come back, encouraging people to get prescriptions and try the medicines.
But Trump’s Thursday musings have the potential to cause even greater harm, Kass said to The Post.
“The difference between this and the chloroquine is that somebody could go right away to their pantry and start swallowing bleach. They could go to their medicine cabinet and swallow isopropyl alcohol,” Kass said. “A lot of people have that in their homes. There’s an immediate opportunity to react.”
People who ingest such chemicals often die, Kass said. Those who survive usually end up with feeding tubes, a result of their mouth and esophagus being eroded by the cleaning agents.
“It’s horrific,” she said.
By late Thursday, social media was flooded with pointed warnings from doctors, begging people not to attempt self-medication amid the pandemic.
Hi, ER Doc here.
Do NOT inject or consume ANY disinfectants in an attempt to kill COVID19.
— Sam Ghali, M.D. (@EM_RESUS) April 23, 2020
Please don't do this.
Respectfully, all toxicologists.
Trump suggests 'injection' of disinfectant to beat coronavirus and 'clean' the lungs https://t.co/ECfFZxGWkc via @nbcnews
— Bryan D Hayes PharmD (@PharmERToxGuy) April 24, 2020
On CNN, Food and Drug Administration Commissioner Stephen Hahn said he believes the president’s comments reflect a question “many Americans are asking,” but cautioned people not to consume disinfectants at home.
“We certainly wouldn’t want, as a physician, someone to take matters into their own hands,” Hahn said. “I think this is something a patient would want to talk to their physician about, and no, I certainly wouldn’t recommend the internal ingestion of a disinfectant.”
Former FDA Commissioner Scott Gottlieb also weighed in, warning of potential outcomes including death.
“Well, look I think we need to speak very clearly that there’s no circumstance in which you should take a disinfectant or inject a disinfectant for the treatment of anything, and certainly not for the treatment of coronavirus,” he said Friday on CNBC’s Squawk Box. “There’s absolutely no circumstance in which that’s appropriate, and it can cause death and very adverse outcomes.”
Trump’s remarks even prompted the maker of Lysol and Dettol to urge people not to ingest disinfectant as many essential household cleaning products trended on well into Friday morning.
“We must be clear that under no circumstance should our disinfectant products be administered into the human body (through injection, ingestion or any other route),” the Reckitt Benckiser Group said in an email to The Post on Friday. “With all products, our disinfectant and hygiene products should only be used as intended and in line with usage guidelines. Please read the label and safety information.”
Some lawmakers also expressed alarm. During an NPR interview on Friday morning, Senate Minority Leader Charles E. Schumer (D-N.Y.) described the president as “a quack medicine salesman.”
“We seem to have a quack medicine salesman on television,” he said. “He’s talking about things disinfectant in the lungs.”
The senator added: “We need real focus in the White House on what needs to be done. Instead of talking about disinfectant the president should be talking about how he’s going to implement testing, which every expert says is the quickest path to get us moving again.”
Meanwhile, experts also sought to fact-check Trump’s claims about light as a possible treatment.
“No, you cannot inject UV light into your body to cure #COVID19 — neither biology or physics work that way,” tweeted science writer David Robert Grimes, who noted that he earned his PhD in medical ultraviolet radiation.
Still, despite the prolific warnings, doctors told The Post not everyone is going to listen.
“There is an emergency department in America in the week that will probably get a bleach ingestion because of this,” Kass said. “We know that because people are scared and vulnerable, and they’re not going to think it’s that dangerous because they can get it in their house.”
Jennifer Hassan contributed to this report.
“,”author”:”Allyson Chiu,Â closeAllyson ChiuReporter with the Morning Mix teamEmailEmailBioBioFollowFollowKatie Shepherd andÂ closeKatie ShepherdMorning Mix reporterEmailEmailBioBioFollowFollowBrittany ShammasÂ closeBrittany ShammasGeneral assignment reporterEmailEmailBioBioFollowFollow”,”date_published”:”2020-04-24T00:00:00.000Z”,”lead_image_url”:”https://www.washingtonpost.com/resizer/3TMvzMP2OtIdpLZQ_bmVej4ht1s=/1440×0/smart/arc-anglerfish-washpost-prod-washpost.s3.amazonaws.com/public/QXMZKRUFXQI6VANDS2IMTCARCE.jpg”,”dek”:null,”next_page_url”:null,”url”:”https://www.washingtonpost.com/nation/2020/04/24/disinfectant-injection-coronavirus-trump/”,”domain”:”www.washingtonpost.com”,”excerpt”:”âThis is not willy-nilly, off-the-cuff, maybe-this-will-work advice. This is dangerous,â said Craig Spencer, an emergency room doctor in New York.”,”word_count”:1748,”direction”:”ltr”,”total_pages”:1,”rendered_pages”:1}
Q+A: What Should I Publish on My Ecommerce Blog?
A. There’s no silver bullet when it comes to publishing content on your blog. What works well for one business might fall flat for another. That’s why you need to consider your market, your target audience, and your brand.
Keep these six factors in mind as you plan your content calendar, and you’ll quickly find what works best for your ecommerce business. You might even be surprised by what you learn.
- Stage of the sales funnel
- Target audience
Whether you’re writing your own blog posts, hiring someone else to do it, or using Matcha’s licensed content written by professional publishers, you should keep these six factors in mind. Read on to learn more.
1. Stage of the Sales Funnel
Every piece of content you publish has a job to do. What works to bring someone to your website won’t necessarily motivate them to make a purchase. That’s why creating content for every stage of the funnel is so important.
The basic sales funnel is made up of four stages: awareness, consideration, conversion, and retention. When you’re publishing blog content, consider which stage of the funnel it supports.
As a marketer, your job is to move people down the funnel, keeping them interested until they’re ready to make a purchase, and then keep them coming back for more.
2. Target Audience/Buyer Personas
You’ll also need to consider your target audience. The awareness content you publish to get people in the door should be completely audience-centric. In other words, it’s about them, not you. And to really connect with your audience, you need to know them well.
If you haven’t defined your target audience and your buyer personas, now’s the time to do it. Interview current customers, read research about your niche, and really get to know the ins and outs of the people who buy your products.
You might sell to parents, fitness newbies, and foodies — but that doesn’t mean the same piece of content will work with each segment
What do they to do in their spare time? What gives them the most anxiety? Who do they see themselves as, and who do they want to become? However philosophical some of these questions might seem, they’re important. Especially when it comes to deciding what content to publish on your blog.
3. Content Topics
The topic of an article is arguably the most important thing to consider when you publish new content. This is where the work you did to define your target audience(s) comes in handy.
Don’t just publish content about your products. Think about other related topics your audience is interested in.
A common mistake ecommerce businesses make when they’re publishing blog posts is sticking to a narrow set of topics. If they sell nail polish, for example, all their blog posts might be about nail art and nail care. That’s a huge missed opportunity!
Think about topics your audience cares about that are tangential to your brand and your products. For a nail polish brand, this might be makeup or skincare. Just make sure you don’t stray too far into left field. A nail polish brand probably shouldn’t be posting about hunting and fishing, for example. The topics just don’t jibe.
4. Content Type/Format
The types of blog post you publish can have an impact on how readers feel about your brand and how they engage with your website.
Matcha’s analysis of 10,000+ articles published in 2018 shows that listicles are top-performers when it comes to engagement rate and promotional efficiency. That means they bring more people to your website for less money, and those people are more ly to stick around.
Meanwhile, long-form articles keep people on your blog longer than any other type of content.
Here’s a breakdown of some of the content types you might consider publishing on your blog.
|Type of Content||Purpose||Example|
|Listicles||Give readers information they’re looking for in a snappy, skimmable format that drives a lot of low-cost traffic||10 Free Summer Activities to Do with Your Kids|
|Guides||Educate your readers with useful how-to resources||How to Change Your Oil in Under 30 Minutes|
|Long-form articles||Tell a story that piques your readers’ interest and keeps them on your site longer||How Crested Butte’s Best Mountain Bike Trails Came to Be|
|Profiles||Profile an interesting person, a public figure your target audience admires, to attract a niche audience||This Ex-MMA Fighter Shows Therapy Isn’t Just For Those In Crisis|
|Photo essays||Give your audience a break from reading with aspirational photos that whisk them away to a different time or place||New York City in the 90s: A Photo Essay|
|Recipes||Share mouthwatering recipes that fit your audience’s lifestyle and diet||3 High-Protein Vegan Recipes to Make This Week|
Even if you’re not a local business, you can still use content targeted to different geographic locations to grow and engage your audience. Here are three ways to do it.
Celebrate your roots.
If your product or brand story has local roots, consider shining a light on that through your content. Austin-based watch company DuFrane Watches does this really well. Their brand embodies the Texas gentleman archetype — ruggedly modern and refined — and they publish Texas-specific content to reflect that.
Double down in your most profitable markets
If you know that a significant portion of your sales come from specific cities or regions, you can publish content geared toward those locations. Then, promote the content using geographic targeting on social media to reach new shoppers in those markets.
Uncover new geographic markets.
You can also use content targeted to specific locales that you think could be hot markets for you. If you sell skiing and snowboarding gear, for example, you can publish and promote content geared toward different regions where winter sports are popular. You might be surprised by which location targeting on your ads brings in the most affordable site traffic and customers.
Below, you can see a collection of licensed articles about skiing and snowboarding in Colorado, Maine, North Carolina, and West Virginia. This type of content would work well for outdoor brands whether they’re based in one of these locations, they sell a lot of products there, or they think these are potentially good markets to target.
Use local content to test new audiences and give your readers a more personalized experience
You should also consider seasonality when you’re planning your blog editorial calendar. It’s no surprise that people are more ly to read Christmas articles in December and beach-themed posts in the summer. Why not capitalize on that?
You can even create buying guides or listicles of the best products for each holiday, Beardbrand did in the example below. This type of content is perfect for attracting shoppers who are in the consideration stage of the sales funnel (see #1 above). In other words, they’re thinking about buying something in the near future.
Beardbrand rounded up 18 Father’s Day gift ideas from different brands, not just their own ecommerce store
Finally…don’t overthink it!
You don’t have to get it perfect on day one. If an article doesn’t resonate with your audience, that’s okay. It’s a lesson learned, and now it’s easier to hone in on what they will respond well to.
Content ads are nearly 90% cheaper than product ads on , so you won’t blow your budget promoting an article that doesn’t work for your brand. And if you used licensed content, you can publish a lot of articles quickly to test what works, what doesn’t, and where you should double down to create your own custom content.
Explore and publish quality content: Get started with a free Matcha account!
With a free Matcha account, you’ll get access to our full content marketing platform, and you will be able to explore a library of 10,000+ instantly-publishable premium articles. Then, publish your first article in just a few clicks, test out locked content, and see the power of Subscribers and Insights first hand.
Create my free Matcha account →
Use the Matcha content platform totally free. Publish from the library starting at just $49/month.
Feature image provided by Amador Loureiro
Moment masked gang attack ex-MMA fighter over his £11,000 Rolex
Ozil and Kolasinac are the latest high profile figures to be targeted by armed bikers in London.
In 2016, then West Ham forward Andy Carroll was chased by two motorcyclists, one pointing a gun at him, as he drove his Jeep Wrangler to the training ground.
They were after Carroll's £22,000 watch but the terrified striker was able to make it to the West Ham car park as he spoke to police on the phone.
Last month Strictly star Pasha Kovalev was robbed by moped thieves while standing outside a theatre. The robbers reportedly rode on to the pavement and snatched his phone.
Pasha, 39, was unhurt but upset he lost the mobile, which had pics of his pregnant girlfriend, Countdown host Rachel Riley, 33.
Comedian Michael McIntyre was robbed by two hammer-wielding men on a moped outside his children's school in Golders Green last year.
The men smashed his car windows with a hammer and snatched his watch before fleeing.
Former Chancellor George Osborne was targeted by a moped gang that robbed 103 phones in an 18-day reign of terror.
Politician-turned Evening Standard editor Mr Osborne said the raiders made a grab at his mobile as he left BBC headquarters in Portland Place, in May 2017.
Armed with a hammer and tyre-iron, the trio singled out pedestrians texting or making calls before mounting the pavement and snatching the handsets in central London.
A photographer managed to get detailed pictures of them during one of their raids outside the BBC headquarters.
Made in Chelsea's Spencer Matthews was forced to hide in the vault of a London jewellery store during a smash-and-grab gang raid in May.
The thieves on mopeds smashed their way into The Hour House just minutes after the reality star went into buy a watch.
The only watch not taken in the raid was the one he had gone in to buy, he revealed on Instagram.
Simon Jordan, who used to own Crystal Palace saw his £127,000 watch taken at gunpoint as he sat in his Masarati in March 2016.
Formula One tycoon Bernie Ecclestone, now 88, was seriously injured after he was mugged of jewellery worth £200,000 in November 2010.
He needed hospital treatment after he was punched and kicked to the ground by the robbers, who had waited outside his Knightsbridge home in west London.
Moped muggers tried to steal the watch off the wrist of TV comedian Keith Lemon. The Celebrity Juice host, real name Leigh Francis, at first didn't realise he was the victim of an attempted mugging.
The thieves made off without the watch, which was just a gold Casio costing around £40.
I'm A Celebrity winner Christopher Biggins had his phone snatched by a hooded cyclist as he waited for a taxi after leaving a posh restaurant in Covent Garden in April.
Susanna Reid revealed last year how she was mugged on the streets of London but chased after her attacker in a 'dangerous' bid to reclaim her possessions. She told her GMB co-host Piers Morgan the incident was 'a long time ago'.
Model Carly Zucker, who is married to ex-England footballer Joe Cole, was carjacked by eight thugs on motorbikes outside their home in the Chelsea area of London in 2010. She was hauled from her Audi A4 before the thugs sped off in the vehicle.
Former MMA Fighter Jason Ellis: Let Bi Men Me Into the Community
My experiences with the LGBTQ community have been, up to now, almost exclusively sexual in nature. Hook-up sites. Sex clubs. Group sex with men. I’ve done it all — well, almost all.
I’m a bisexual man and I’m married to a woman I love. I’m lucky enough to be able to have sex with men as well. I find diverse people of all genders sexy and attractive.
But I don’t want my inclusion in the community to be just sexual. I want it to be deeper. I want LGBTQ friends. I want to feel I’m part of the community. After all, “B” is the third letter listed!
But, I just don’t feel I’m welcome in the community right now. When men I have sex with find out I’m married to a woman they tell me things , “it’s just a phase,” and “you’ll be gay eventually.” They tell me bisexuality doesn’t exist. They tell me what I do and how I define myself don’t exist.
When I see depictions of the LGBTQ community in the media I see all the letters, but I rarely see bisexual men.
I have a tough exterior. I fight MMA. I’m a skateboarder. I’m tattooed from head to toe. But if you get to know me you know I’m a sensitive man. And the rejection of me being a bisexual man by other LGBTQ people hurts.
Bisexual men do exist, but I feel the community doesn’t believe it. most people in the community think the B in LGBTQ just shouldn’t be there, or is a placeholder until I finally tell “the truth.”
I find it perplexing. In the last decade we, and indeed society, have come to the understanding, if not the acceptance, that gender is a continuum. So why wouldn’t sexual expression and gender desire be on a parallel continuum?
In 1948, Dr. Alfred Kinsey created The Kinsey Scale, which was his effort to create an understandable way to define human sexual desire. The Kinsey Scale went from zero, meaning exclusively heterosexual, to six, meaning exclusively homosexual. I’m deep in the middle.
We need to recognize that his work was groundbreaking more than 70 years ago. For me, and in truth so many other men, it still makes all kind of sense today.
In your defense, the “heterosexual” community isn’t much better. It seems 99 percent of the couples who “swing” list the male partner as straight and the female partner as bi. This is the norm. Watch any straight porn and a bi scene between two chicks is de rigueur, but it rarely happens between the men.
I know my brazen sexuality makes a lot of people, no matter their orientation, uncomfortable. I’m not doing it for them — I do it for the pleasure and enjoyment of my partner(s) and me. And I’m not at a loss for partners. I’m not here looking for pity.
Rather, maybe just a bit of empathy. I would to be part of the community. The ‘B’ was put there for a reason. And if you’re going to use it, then I ask the community to make more of an effort to find people me and include us in the community and at your events.
I know I have a lot of tattoos and look a little different, but I clean up nicely and work really hard to be charming. And a lot of people seem to the Australian accent.
I’m happy to read from my book (Still Awesome), be on a panel, march in a parade, or yell at ignorant lawmakers and people who tell me I’m going to hell.
Just don’t use that initial and not mean it. Too many of us long to be in a community that will have us. Please be a little more welcoming, show us a little encouragement, and for fuck’s sake, believe me when I tell you I am equally attracted to men and women.
Jason Ellis is an Australian born radio host with a professional background as a skateboarder, MMA fighter, truck racer, boxer, singer and successful author documenting all his life’s adventures in a raw and honest way.
He is an avid supporter and member of the LGBTQ+ community and a loving husband and father.
Ellis hosts the The Jason Elllis Show on SiriusXm Radio every weekday afternoon and releases his third highly-anticipated autobiography Still Awesome: The trials and tribulations of an Egotistical Maniac on December 10.