iGrow blog part 1

iGrow — A Leader in the Localization of Agriculture

iGrow blog part 1

Matthew Kaercher got intrigued by the hydroponics system which he saw at Disney’s Epcot Center back in 2010. “I can do much better than that!”, he said. Since then, he immersed himself in the world of hydroponics and vertical farming

Agricultural villages surround the Euphrates River in the Abu Kamal District of Syria.

This area is part of the “Fertile Crescent” — a large region spanning parts of present-day Iraq, Syria, Lebanon, Israel, Palestine, Jordan and Egypt — where settled farming first emerged more than 10,000 years ago.

In addition to plants figs, peas, lentils and chickpeas, this region also domesticated animals including cattle, sheep, goats, pigs, cats and geese

The investment is part of ADIO’s AED 1 billion AgTech Incentive Programme to accelerate the growth of the emirate’s burgeoning AgTech ecosystem and promote innovation in desert agriculture that is locally relevant and globally exportable

As Americans increasingly reject cheap, processed food and embrace high-quality, responsibly-sourced nutrition, hyper-local farming is having a moment

New Jersey’s numerous vertical farms represent a bright spot on the Garden State’s agricultural horizon

iGrow has built the market that connects exiting Container Farmers with Entrepreneurs and Institutions looking to enter.

Ensuring the safety of  our exhibitors, speakers, attendees and customers is our primary focus

Find the latest news and updates on how the coronavirus COVID-19 is affecting you, the world and the produce industry

Uniformity of the plants and predictability of the crop are key factors for the successful production of medicinal cannabis

The sweeping documentary special highlights Dr. Goodall’s vast legacy of four decades transforming environmentalism, nonhuman animal welfare and conservation through her innovative approaches, becoming a worldwide icon.

This year marks the 50th anniversary of Earth Day! Every year on April 22, people around the world mobilize to address some of the most urgent threats facing our environment, from climate change to deforestation to plastic pollution. We’re taking a look at what you need to know about this year’s Earth Day events, as well as looking at some fascinating Earth Day facts.

OVER $1 BILLION in investments into vertical farming worldwide have been raised in the last five years

Its Board of Directors will now be strengthened with the addition of Mr. Bill Mukanik, former VP Client Services at Conviron, one of the world’s leading growth chamber manufacturers and also Valoya’s long term partner

He will explain how the urban farm went from making $6000/wk to $250/wk

SINGAPORE: From growing rice at sea to turning to microalgae as an alternative protein source – these are some of the ways Singapore could boost its homegrown food production in the future as it looks to improve its food security

The organic hydroponic vs. soil lawsuit claims that hydroponic operations violate the 1990 Organic Foods Production Act that mandates the need for organic crop production in order to build healthy soils

For vertical farming companies, the increasingly-evident pressures facing the world’s food supply chains are confirmation of what they were already saying: resilient supply chains are hyper-local supply chains, especially when it comes to fresh produce

Singaporean agri-tech startup Sustenir Agriculture has recently expanded to Hong Kong with a new hydroponic farming facility in Tuen Mun to offer two kinds of healthy iron-rich kale greens

In just a few months, a team of motivated students put together a proposal to implement a shipping container farm on Illinois State’s campus

Madar Farms is a local company providing a holistic approach to sustainability to help tackle food and water security challenges in the region

Source: https://www.igrow.news/

Bedroom renovating part 1 – Making a reclaimed rustic wooden headboard

iGrow blog part 1

I watched back the September Favourites You Tube video I made, and I don’t think my tone of voice was sarcastic enough when I said that next time I’d be in the bedroom with a white headboard with fairy-lights and a vase of flowers and candle in the background! (This seems to be the setting of 99% of monthly favourites You Tube videos.) When I made that video we had no headboard at all; flaky plaster; holes in the ceiling and a lot of mess. Last weekend though, we got busy in the bedroom(!)…..

About four or five years ago we treated ourselves to a fu***ng expensive bed. We’ve always had sh*t beds and they’ve always break and we end up with just the mattress on the floor. Well this time, we decided to buy ourselves a decent one that’s going to last.

Well it has to last now because we had to make a hole in the ceiling to get it up the stairs.

Admittedly, we haven’t fixed the hole yet, but hopefully it will be fixed soon, and then the bed isn’t coming down those stairs again! Anyway, Chris said right from the start that we’d buy an ordinary divan bed, and he’d make a cool frame for it.

The wall

In the end, we decided not to have a frame because our last bed had a wide frame that I always scraped my shin on as I spritely jumped in and bed. (Again; if my sarcasm isn’t obvious – I’m joking. I generally fall into bed at the end of the day and drag myself bed at the beginning.) So we planned a statement headboard instead.

This is probably the most environmentally friendly headboard ever. The wood is discarded from a nearby sawmill and given (or possibly sold – I don’t know) to Glastonbury Festival. Thousands of these offcuts are used as fencing between stalls and clever bits of furniture made by volunteers. Anything that isn’t used is available for bonfires.

(Not that there is any room for campsite bonfires any more.)

Passes that allow vehicles into the festival site are gold-dust, but a friend of ours who volunteers every year has one, and a couple of days after the festival was over, he kindly loaded up a trailer as he knew we wanted some of the leftover wood.

Along with random pieces, we also had a very nice bench that we sat on at the back of the house until it fell apart.

We rummaged through the pile of wood (although a fair bit has already been used in other projects about the house) and picked out the best pieces from that and the bench and laid them out on our garden table until we felt we had the best arrangement.

Reclaimed wood

The next task was to find the studs in a Georgian lath and plaster wall. Somewhere; goodness knows where, we have a stud-finder, though even if we could find it, we read on the internet that they’re useless in old walls ours.

The best advice came from this website, where we learned about dangling a strong magnet and moving it slowly along the wall until it pulled towards all the nails in the stud.

It took some time and patience, but in the end, I was fairly confident that I had a very slight reaction in a couple of places, and lo and behold, on drilling into the wall, I was dead on first time.

I was just as surprised as Chris was! The plaster is very thick and I could’ve just wobbled slightly when holding the magnet, but very glad that the method worked. We did have to buy two pieces of new wood to be our upright pieces.

Then, after a quick clean, de-nailing and insecticide treatment, we lugged the off-cut planks upstairs and I held them in place while Chris screwed them on. And voila! New headboard.

My next task was to very carefully paint the new pine that showed between the planks.

I’d painted the wall when got the bed in anticipation of needing it done before the frame or headboard was built, and the colour, if you’re interested, is Calluna by Farrow and Ball. We’ll also make up some wood filler to hide the screws.

Building a headboard

So as you can probably tell, there is still a lot more work to do in the room. I wasn’t joking when I talked about holes in the ceiling, and there’s a fairly large gap between where the floor ends the outside wall begins, so that’s a little worrying! So I titled this Part one, but I’ve no idea how many parts are to go.

Here’s a little list of what we’d already done before this: Taken out the 1960’s built-in furniture; scraped off most of the layers of wallpaper; scraped off the layer of polystyrene that was keeping the wall damp; taken out the carpet to reveal the Georgian floorboards; taken off the plywood that was covering the Georgian door; bashed a hole in the wall to see what state the fireplace was in (and stuffed an old pillow in it to stop the draughts and the cat escaping).

During the same weekend Chris put up a rail between the chimney and the wall and his t-shirts and shirts are hanging there now. The portable Ikea wardrobe he had been using has a new home in the guest room, and the old chest of drawers is sitting in the lower garden waiting for bonfire night.

Almost finished rustic headboard

Here’s a list of what still needs to be done: Plasterboard the ceiling where the built-in furniture was; plaster the side wall where the built-in furniture was; finish scraping the wallpaper off round the edges; properly uncover the fireplace; block it up and put in an electric fake log-burner for now; buy nice bed-side cabinets; buy a blanket box for Chris to keep his trousers and jumpers in; paint the other walls (though we’re wondering whether to leave some bare) and make a very wide skirting board to cover the floor-wall gap. Also general tidying as we still have two small boxes in there that haven’t been unpacked since we moved eight years ago. So, I’ll keep you updated as we go. By the way, I have ordered some fairy lights, so in part two the room might look a little prettier. And have you noticed that our old bed-side lamps cleverly slot between the planks now? I have to say I rather that!

Let me know if you have any renovating projects in the works and how you’re getting on.

Source: https://whenigrowupblog.com/2016/10/22/bedroom-renovating-part-1-making-a-reclaimed-rustic-wooden-headboard/

Room Renovation- Baby Bean Nursery: Part 1

iGrow blog part 1

This blog has served as my documentation of all of the little (and not-so-little) projects that Mr. Moto & I have completed over the 2 years we've owned our home. From redoing our kitchen cabinets, to changing paint on the walls to completely gutting a bathroom, I'm glad we have this little piece of the blogosphere to share and reflect on the work that we've done. 

Today's post is no exception. Not only can we share the progress we make in our home but we can document major milestones in our lives,  the much anticipated arrival of Baby Bean this September! Mr. Moto & I are BEYOND excited to welcome Baby Bean into our little family.

As this will be our first baby, the jitters, excitement, never-ending questions, planning and preparation that naturally come with an impending baby arrival are in full effect! I thought I would use this space as a place to share the progress of Baby Bean's nursery.

Though as you will see, it's a P-R-O-C-E-S-S and will ly take multiple installments to share. So let's get started with Part One!

The day we closed and moved into our house, I knew we had our work cut out for us. The room I'm featuring today was the WORST room in our house. I will try to paint the picture for you.

Imagine seeing blood red and elephant gray walls with gaping holes in a few spots. Imagine smelling stale cigarette smoke with a hint of mold that was (attempted to be) covered up with cheap cologne for years. It was a thing of true beauty.

It was a spare bedroom and therefore wasn't a priority at the time we moved in. So, we opened the windows, shut the door and forgot about that room for a while.

There were times I refused to go in there because I didn't even want to think that we owned a room as big of a hot mess as this, never mind try and attempt to clean/fix/salvage it. Behold the beauty…

Mr. Moto left his mark on this room while attempting to “fix” it. 

Fast forward a few months and I knew it was time to start acknowledging the fact that something needed to be done with this room. First, I decided to clean the walls hoping that would fix some of the smell so I used this heavy duty cleaner (I also used it to smooth the walls in our kitchen, which I described in this post).

It required safety glasses and rubber gloves…it was definitely fit for this job! I literally took a sponge mop to the walls with this cleaner. Not once, but twice. The first cleaning turned the water in the bucket a murky brown. The second time, I mopped again and scrubbed with a sponge.

Though it didn't solve the major problems in this room, it was a start.

Once again, I closed the door, kept the windows open (even in the fall and winter months) and forgot about that room for a little longer. A few months go by and Mr. Moto & I decided to start making a plan for that room. The walls were in rough shape.

They had been poorly patched up over the years and needed to either be replaced, which wasn't really an option, or given some serious TLC. At first, we contemplated using wall paper because that would hide the serious imperfections.

We ultimately decided against it and began our plan of attack. 

This is what this room would need in order to be “live-able”:

  • Sand and smooth the walls and choose a paint color in a flat finish (to hide imperfections)
  • Paint the ceiling and replace dust-crusted fan with a new light fixture
  • Rip out the existing floor and replace it (which would need to happen in the entire house eventually)
  • Replace trim and baseboard
  • Replace electrical outlets and covers
  • Paint door, including closet doors & replace hardware
  • Rip out heat register covers (that had been painted red) and replace with new ones
  • Completely gut the closet & build a new organizer

First, we had to fix the walls. After they were cleaned, I painted the walls with my favorite heavy duty primer. This Kilz oil-based primer has a strong smell and clean up takes a few extra steps but it helps hide odors and creates a smooth surface. Mr. Moto sanded the walls and by that I mean literally took a palm sander to the walls to smooth them out.

That's how rough these walls were. Once they were sanded and cleaned, we decided on a paint color. Knowing that this would someday be a baby room, I wanted to keep it neutral and light. We decided on a gorgeous, light gray from Benjamin Moore called Classic Gray. At first it can look white but when up against clean, crisp, white trim it looks the perfect shade of light gray.

Perfect for a baby's room!

It was during this time that we found out we were expecting! It was news we had been waiting, hoping and praying for. It certainly sped up the renovation process and brought a sense of urgency to a room that I had literally closed the door on a few times. 

Walls were primed, electrical outlets were replaced and we tried out a few color choices on the wall.

Next was flooring. We originally wanted to install hardwood throughout the house. We knew when buying our home that the floor would need to be replaced. After doing some serious research, we realized it would be much more expensive than we anticipated.

We discovered that the subfloor under the poorly installed laminate would need to be replaced in order for hardwood to be installed. That would be at least an extra $2,000 in addition to the $12,000 quote we got for hardwood. That didn't include baseboard, trim and other materials needed, even though Mr. Moto would be doing the bulk of the labor.

Also, we knew we wouldn't get this money back if we ever sold the house and we had other expenses that were now seemingly more important!

The picture below is of the other spare room we have. It's an excellent example of the “high quality, professional installation” that was our old laminate flooring **insert eye roll and face palm here**. This is not an exaggeration or a joke. This is how the floor was when we bought the house. I'll just leave this right here…………

The second picture is the feeling of FREEDOM! Nothing better than a great big pile of ugly, old laminate flooring in your backyard…nothing!

Ultimately, we decided on a Pergo laminate floor. With a 75 pound dog, the hope of someday filling our home with children and a budget to work with, the durability, quality and price of the Pergo laminate floor just made sense.

 I've always wanted a dark, rustic looking floor and found the perfect match in the XP Pergo Hand Sawn Oak which we purchased online from Home Depot. It came with underlayment attached, which made installation that much easier.


I cannot, and will not, take credit for installing the floor. All thanks goes to Mr.

Moto and I am grateful for his enthusiasm and knowledge when it came to this huge undertaking (as I spent much of this time sleeping–Thanks Baby Bean!) During this time, he also replaced the flooring, trim and baseboard in all of the rooms (except for the bathroom) upstairs. I can say, for an onlooker, the installation process was super easy as each piece just clicked into the next. The floor for this room was finished in one night! Go Mr. Moto!

Next, I chose a new light fixture that would match the gray/white/beige color palette I was going for. I ordered this light fixture off of Amazon and I was pleasantly surprised when it was described as white but when the light is on, it's actually a soft beige/linen color. It's such a pretty and neutral light that works well in the space. 

The closet space in each of the rooms was much all other things, not in the greatest shape. The walls were patched up and smoothed out, painted a soft white (Spun Cotton by Behr) and we are currently in the process of picking out closet organizers.

 This is a picture of a closet in our master bedroom but each room was this, except in Baby Bean's room, the floor was covered in carpet. Beautiful, beige, stained, dirty carpet. Needless to say, that was promptly removed! Also removed, was all the trim from doorways, both inside rooms and hallways as well as the closet.

Window trim was salvaged and repainted using Behr Premium Ultra Pure White in Semi-Gloss finish, which is my favorite paint for trim, baseboard and doors.  

Once everything was replaced and painted it felt a completely new space–perfect for Bean! The room felt clean, light, airy but cozy & peaceful all at the same time. It also features curtains from this post! The mounting excitement of Bean's arrival and the completion of this room renovation has been so much fun! I can't wait to share the rest of the progress with you!

Today's Lesson Learned: Somethings in life take patience & grace. One of my favorite quotes is, “I remember the days when I prayed for the things I have now.” This is true in so many aspects of life, for so many of us.

I remember dreaming of a career, a wedding, a home and a family of my own. I even remember the days when I dreamt of a clean, beautiful spare room.

 All of those dreams, big & small, began with a hope & a prayer and continued with some hard, hard work.

The joy comes in finally getting what was so fervently wished for. 

Source: http://www.learningasigrow.com/blog/2016/6/5/room-renovation

Grow your business faster with machine learning: Part I

iGrow blog part 1
(Part 2, Part 3)

At the start of the new year, we take time to look at what’s ahead, from eating healthier to spending more time outdoors.

This week at the Consumer Electronics Show, we get to take a similar look ahead, at the future of technology.

Thanks to innovations smartphones and voice-activated speakers, consumers are now super-empowered and expect more from their favorite brands. This is redefining the consumer experience and reshaping what’s required of marketers.

To help you meet rising consumer expectations, over the next three weeks we’ll share insights and best practices from brands that have made machine learning an enabler for new opportunities in this “age of assistance”–instead of another challenge to figure out.

At its core, machine learning is a new way of problem solving. Rather than spending hundreds of hours manually coding computers to answer specific questions, we can save time by teaching them to learn on their own. To do that, we give the computer examples until it starts to learn from them–identifying patterns, the difference between a cat and a dog.

To illustrate how machine learning can help solve some of the most complex problems in the world, take the latest advances in medicine. In the US, doctors know survival rates for skin cancer increase dramatically with early detection.

1 That’s why researchers at Stanford University used Google’s machine learning platform, TensorFlow, to train a model that can identify cancerous skin conditions from healthy ones with 91% accuracy–on par with 21 board-certified physicians.

As marketers, you don’t wake up everyday expecting to save lives. But we do ask ourselves a very different question: how can I grow my business faster? This is where Google’s machine learning technology can help.

We know that choosing where your ads show and manually adjusting bids is time consuming, leaving less time for strategic tasks, capturing the latest trends or entering new markets.

Google's machine learning considers billions of consumer data points everyday, from color and tone preference on mobile screens, to purchase history, device and location.

With products Universal App Campaigns and Smart Bidding, it’s now possible to use this data to help deliver millions of ads customized for your customers, and set the right bid for each of those ads–in real time.

Even if you’re not using these AdWords innovations, you’re still seeing the benefits of machine learning.

Google uses information about search queries, historical ad performance and other contextual signals combined with machine learning, to predict whether or not someone will click on your ad.

This predicted click-through rate helps determine the selection, ranking and pricing of your ads–meaning machine learning is already working to show the right ads to the right customers.

Over the next three weeks, we’ll continue exploring how you can use machine learning to reach your marketing goals and grow your business faster. To get the latest updates on this series, follow along on the Inside AdWords blog or subscribe to our Best Practices newsletter.

1. Stanford News, 2017

Source: https://www.blog.google/products/ads/adwords-machine-learning-part-1

iGROW Induction Fixture 4ft 400W w/Veg Lamp Complete

iGrow blog part 1

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This fixture is the flagship of our product line, and the largest reflector on the market. all our iGROW® fixtures, it comes with the ballast preinstalled and your choice of bulbs for either vegetative growth or blooming.

Designed by top lighting experts, the iGROW 400 Watt Multi-Purpose Fixture incorporates minimal use of materials with very efficient heat dissipation and durability.

Its sleek, lightweight, low profile design is best used very close to your plant canopy for optimum light intensity, and is easy to raise and lower.

iGROW delivers a unique blanket of light evenly, from end-to-end and side-to-side, un any other fixture available.

Best uses:

  • Primary light reflector for indoor growing
  • Large seed and propagation areas
  • Flood tables and large potted plants
  • Covers end to end inside a standard grow tent
  • Optimum coverage area: 4' x 4'
  • Perfect for large indoor farms where they can be mounted end-to-end and side-to-side, for a complete and uninterrupted flow of light over your entire area
  • Optimum very low heat allows for use in smaller areas where ventilation is a problem

iGROW® Agricultural Lamp and Ballast

Our bulbs have been specifically designed for plant growth, which makes them different than any other bulb on the market. Since different plants have different needs throughout their growth cycles, no one bulb can do it all.

That is why we have created two bulbs that will cover each type of plant and both grow cycles, veg and bloom. Every iGROW bulb provides light in a full spectrum of colors for the best results possible.

No other bulb manufactured has the quality of light of an iGROW bulb.

iGROW® 400 Watt Commercial (Greenhouse) Fixture

This fixture has been designed specifically for commercial greenhouses for either primary or supplemental lig

hting. The large coverage area makes it a great choice for seeding and propagation when used as a primary light.

The unique reflector was specifically designed to not interfere with or shade the sun's rays when hung 40″ above the plants, and has gone through extensive university based testing and trials.

all our iGROW fixtures it comes with the ballast preinstalled and your choice of bulbs for either vegetative growth or blooming.  If you are interested in this Commercial Fixture (and the bulk discounts that go with getting a greenhouse full of 'em) you should contact us using the Commercial Sales Form

Demos & Commercial Installations

Northcoast Horticulture Supply has a unique relationship with the creator or iGrow, so if you need to talk to him about installing these in your greenhouse, getting bulk pricing, or even greenhouse design, automation, or light deprivation, we can arrange that. Please use the Commercial Account contact form and ask about our iGrow demo. 

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Source: https://nhs-hydroponics.com/igrow-induction-fixture-4ft-400w-w-veg-lamp-complete/

The Hopeful Cook: Part 1

iGrow blog part 1

By: Kristina Heaton

This past week another birthday came and went, and with every birthday comes a bit of introspection. It does for me, at least.

I think about the past year; what happened, what lessons did I learn, how did I grow as a person? Well, I have to say, this past year was a big year. Many things happened, but the most significant was the creation of Once Upon a Thyme Bookshop.

Last September, this shop was no where near my radar. In fact, I would have said that  you were crazy if you told me where I would end up in 2018.

Here is the funny/ironic part about this shop. My cookbook shop – I don’t cook. I’m not exaggerating. I’m not a bad cook, it’s just not anywhere near the  top of my list of things I to do. But. I do love to eat, and I do love books. One of my favorite things to do when I was little was to look at my grandma’s recipes.

It was a good way to spend time with her. She was always in the kitchen, so I would go in and look through her cabinets and ask her questions. Surprisingly, she didn’t push me to cook with her or help her in anyway. Instead, she told me stories about her childhood, about my mom, about me when I was a baby.

These moments were golden to me and a complete treasure.

Since we opened the store in April, I have learned so much about a lot of things. Everything from small business ownership to what kind of spice is a good substitute for mustard. At heart I am a born researcher, so that is one of my favorite parts about the shop; when someone comes in with a question and I am able to figure out the answer for them. Having hand picked every book in our stacks, I can usually find the answers fairly quickly. Knowledge builds, and I’m becoming just smart enough to be dangerous!

Source: http://onceuponathymebookshop.com/blog/the-hopeful-cook-part-1/

Email: The Workhorse of 1-to-1 Marketing

iGrow blog part 1

Today, digital marketing is about delivering an experience that is increasingly personal, relevant, and timely, regardless of where a buyer is in the customer journey. It is the digital marketer’s quest to deliver that experience 24/7 and across multiple channels.

How are smart brands strategically using email marketing to deliver 1-to-1 experiences that build awareness at the beginning of the customer journey? Here are some examples.


ScottsMiracle-Gro is a brand familiar to almost anyone with a lawn to take care of. It specializes in yard care products for residential and commercial use and is the provider of household go-tos Roundup weed killer and Turf Builder lawn fertilizer.

The Scotts brand understands something important: For today’s savvy buyer, awareness is synonymous with education.

Instead of focusing on selling the next product, Scotts focuses its email content on answering questions its users may have.

What is the best grass to grow in my area?

When is the best time of year to apply lawn fertilizer?

How can I grow a healthy lawn in a shaded yard?

The typical Scotts customer is a person who cares about the health and aesthetic of his or her lawn and would be interested in ways to care for it better.  By focusing on serving rather than selling, Scotts is able to highly personalize the digital experience of its users.

For instance, if a user arrives at the website via an email link, that user won’t receive a redundant email subscription prompt when he or she hits the home page.

Once in the app or on the website, users receive content and product recommendations their location data or specific information — such as yard size — they’ve entered themselves. This information is then shared across channels, so the app, SMS, website, email, and so on all work seamlessly together.

This allows the Scotts brand to create a highly personalized, fully integrated and genuinely valuable 1-to-1 experience for each of its users.

This is possible because Scotts doesn’t consider email, its website, or any single channel individually but as part of the entire user experience.

Volvo Construction Equipment

Similarly, Volvo Construction Equipment also creates a highly personalized email experience for potential buyers but from a B2B perspective.

As any B2B marketer knows, today’s digital buyer is an expert in research. By the time a potential B2B buyer reaches out to a sales representative, 57% of his or her decision has already been made.

B2B marketing, then, is more about increasing “share of mind” among potential buyers and making sure you’re taking advantage of opportunities to educate them at the earliest stages of the customer journey.

Volvo manufactures heavy equipment for construction companies — think excavators and dump trucks. Pre-owned models can require a $400,000 investment or more. Needless to say, these are highly considered decisions, and the sales process can span months.

Scotts, Volvo’s customers have very different, very specific needs, and the Volvo team recognized that a one-size-fits-all marketing approach wouldn’t work.

Facing stiff competition from other construction brands, Volvo has built a highly personalized experience to differentiate the Volvo brand and lead buyers directly to information and a dealer who can meet their specific needs.

Its “Remarketing” email series demonstrates this personalization in action. When potential buyers opt in, they receive links to actual listings for pre-owned equipment specific to their industry, whether it’s road construction, oil and gas drilling, and so on.

When users click on a link, they go to a landing page created with Web Studio, a Marketing Cloud tool, where Volvo collects information it can use to further personalize the user experience. A Thank You page then provides users with suggested content specific to the type of equipment they originally clicked on.

At the same time, Salesforce Marketing Cloud — integrated with Volvo’s CRM system — tracks and manages leads and sends lead reports directly to sales reps.

This type of personalization has allowed Volvo to help its dealerships sell more than $100 million worth of pre-owned equipment each year.

When brands map customer journeys, they start with awareness, and being smart in this stage of a customer’s lifecycle can definitely pay dividends. To learn more about how brands use email for awareness in the customer journey, watch Part 1 of Joel Book’s six-part video series.

Source: https://www.salesforce.com/blog/2017/04/email-the-workhorse-of-1-to-1-marketing.html

Search results for “becoming”

iGrow blog part 1

Sentence structures are the beams of the building of composition. The stronger and better formed they are, the firmer our communication foundation will be.

Part One of our discussion introduced us to simple and compound sentences. In Part Two, we explored complex and compound-complex sentences. Let’s take a brief look at all four as a recap.

Simple SentenceCompound Sentence
  • at least two main (independent) clauses
  • no dependent (subordinate) clause
  • joined by a conjunction and a comma or by a semicolon
  • may include other parts of speech (e.g., adjectives, adverbs, objects)

Examples: Simple SentenceCats (subject) meow (verb).The shepherd’s sheep (subject) have wandered (verb) away (adverb).

His fastball (subject) reaches (verb) ninety-nine miles per hour (direct object).

Examples: Compound SentenceCats meow (main clause), and dogs bark (main clause).The shepherd’s sheep have wandered away (main clause), but they will not go far (main clause).

His fastball reaches ninety-nine miles per hour (main clause); his slider hits eighty-eight (main clause).

Complex SentenceCompound-Complex Sentence
  • one main clause, at least one dependent clause (often starting with a word showing reliance, such as when, because, so, and that
  • at least two main clauses, at least one dependent clause

Examples: Complex SentenceWhen I grow up (dependent clause), I want to be an astronaut (main clause).The roads are closed today (main clause) because it’s snowing so much (dependent clause).

I have given you all of my money (main clause), so you will have to wait until tomorrow for the rest (dependent clause).

Examples: Compound-Complex SentenceWhen I grow up (dependent clause), I want to be an astronaut (main clause); my sister wants to be a physician (main clause).

The roads are closed today (main clause) because it’s snowing so much (dependent clause), but they might reopen (main clause) if it stops (dependent clause).

I have given you all the money (main clause) that I have (dependent clause), so you will have to wait until tomorrow for the rest (dependent clause), and then I will owe no more (main clause).

To complete our review of sentence structures, we’ll next want to consider how to use them together to achieve greater style in our writing.

Applying the Four Types

Good prose skillfully mixes the four sentence types. It also varies their lengths.

Consider the following text using all simple sentences:

Bernice loves the rodeo. Her father was a rancher. Their family had many animals. She grew up around horses. Her father often let her ride them. She became very comfortable with them. In time she could even stay on the broncos. She also learned to rope calves.

This format is forthright, but an overuse of or overreliance on one sentence type can make writing choppy and droning. Let’s see how compound structures can help break the monotony.

Bernice loves the rodeo [simple]. Her father was a rancher, and their family had many animals [compound with conjunction]. She grew up around horses; her father often let her ride them [compound with semicolon]. She became very comfortable with them, and in time she could even stay on the broncos [compound with conjunction]. She also learned to rope calves [simple].

A little bit better. Now let’s look at adding a complex sentence for enhancing effect.

Bernice loves the rodeo [simple]. Because her father was a rancher, their family had many animals [complex]. She grew up around horses; her father often let her ride them [compound]. She became very comfortable with them, and in time she could even stay on the broncos [compound]. She also learned to rope calves [simple].

Now let’s insert a compound-complex structure to complete our transformation from a mechanical, repetitive paragraph to a more stylized one with all four sentence types.

Bernice loves the rodeo [simple]. Because her father was a rancher, their family had many animals [complex]. She grew up around horses, and her father often let her ride them, which made her very comfortable with them [compound-complex]. In time she could even stay on the broncos; she also learned to rope calves [compound].

Crisp composition can take many forms. You might have a short paragraph of all simple sentences followed by one with a few complex sentences.

You can start content with two compound sentences and finish it with a compound-complex sentence.

The possibilities are endless: You need only understand the four types and practice their combined sound and flow to become a master of melodious writing.

Posted on Tuesday, December 17, 2019, at 11:00 pm

Our study of American English grammar and style sometimes gathers bits too small to feature yet worthy to gather for group exploration. In 2018, we discussed such medleys twice: Exploring Some English Miscellany More Mulling Over Miscellany This year we've continued tracking items of note that we receive from our readers. Let's look at several …

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Posted on Tuesday, October 15, 2019, at 11:00 pm

Many of us probably use conjunctive adverbs without being aware we’re doing so. Further understanding their role aids our precision with their inclusion in our writing.

Conjunctive adverbs are adverbs that connect related main (independent) clauses.

They provide a transition between sentences, typically by comparing and contrasting statements or demonstrating cause and effect. They include …

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Posted on Tuesday, July 30, 2019, at 11:00 pm

The title of our first newsletter this month was How Did They Get In Here? That article looked at careless mismatches of the normally plural pronoun they with a singular antecedent. We suggested simple fixes. But there is more depth to this topic, and in today's newsletter we'll explore the singular they a little further. In two weeks we'll wind up, at least …

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Posted on Tuesday, May 7, 2019, at 11:00 pm

If you think you know your English, Ammon Shea’s Bad English: A History of Linguistic Aggravation might make you question your most cherished notions. The book has a lot to offer grammar sticklers with open minds, but it will challenge—and enrage—most traditionalists. People who care about language tend to deplore the slovenly habits of their …

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Posted on Tuesday, November 6, 2018, at 11:00 pm

It’s not just professors and snobs who deplore the decline of English. The great essayist and novelist George Orwell (1903-50) had much to say about the corruption of language—and how it enables tyranny. The warning was clear: a distracted populace with diminished reading, writing, and speaking skills is vulnerable. Orwell’s 1984, published in 1949, is …

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